3, 2, 1… You’re on!

This was another busy week with broadcast media. We prepared our clients for interviews ranging from CNBC National to the syndicated show Daytime, CNN Headline News, and local lifestyle and morning segments in key markets all over the country.

The TV studio can be a unique and intimidating experience. I’ve blogged before about the importance of messaging and delivering proper content; but your physical appearance and presence on camera can be just as important.

Here are some of the tips I shared with our clients headed into the spotlight this week.

1. Don’t wear all white. TV cameras balance color based off white, so it doesn’t translate well. Same goes for busy patterns. Stick with solid, dark, bold colors.

2. Years ago, you had to wear heavy make-up on TV. But with today’s high-definition broadcast and high-powered cameras, it’s not necessary. Wear a tad more make-up than you normally would, especially powder, so you’re not washed out by the bright lights.

3. Don’t stare into the camera. Focus on the the person asking the questions. The more your eyes move around, the more uncomfortable your audience will become.

4. You may be tempted to memorize, but don’t. An interview style show is back and forth between the host and you. Think about what you want to say beforehand, but don’t read from notes or memorize your answers.

5. When sitting during an interview, sit up and lean forward slightly when you talk. Don’t slump back to let your back touch the back of the chair. The more engaged you appear, the more authoritative you look.

6. If you have products, a book, or props – display them on the table in front of the interview. Don’t hold them or handle them. The camera will zoom in.

7. Stay still. Don’t fidget. Avoid chairs that swivel or rock.

8. Be prepared for last minute changes. Don’t be phased if your time slot gets moved or you’re asked to go on in a matter of seconds. Flexibility in TV is a must.

9. It doesn’t matter if your interview is 60 seconds or 60 minutes long. Get the most important message in the first 30 seconds.

10. Be energetic, enthusiastic and interested in what you’re talking about.

Ann Noder