Cashing In

There’s a current trend among national magazines, and with the hurting economy and US debt dispute there’s no wonder why. Discounts and giveaways are popping up with some of the most prominent and popular magazines as their readers look for money saving ideas and good deals. Even on TV, Extreme Coupons and Savvy Shoppers are flooding the airwaves as it seems everyone is jumping on this penny pinching bandwagon. Pitch PR clients are benefitting as we leverage the money-saving trend into editorial opportunity!

Top magazines like Woman’s World and All You are dedicating entire pages to discounts and coupon codes for readers. You can look for these great finds in the months ahead – with products at 10%-30% off. Additional magazines like Allure, Glamour, SELF, Seventeen and so many others, are opting to offer reviews of hot new products along with giveaways of the product, giving readers a chance to enter and win!

The TODAY Show is experiencing huge success with its relatively new ‘Steals & Deals’ segment, where they feature products and give viewers a chance to purchase at deep discounts. Pitch client Neater Feeder was recently included – and sold out!

It’s a win-win all around – for the publication, product, and the consumer. The media outlet often experiences an increase in readership or viewership. The product/company gets more exposure through the giveaway or an increase in sales from a discount offer. And the consumer gets a great deal. The promoting of these discounts on social media pages is helping this as well as consumers spread the word virally about offers they find in magazines or on TV to friends and followers.

Good deals abound!

Andrea Toch
Publicist