Christmas in July

Is your Christmas tree up? Holiday lights strung?
Get out the tinsel, we are in full holiday mode here at Pitch Public Relations. It’s not because we’re calendar confused. We realize it’s July. But many national magazines are already working on holiday coverage and we’re knee deep in pitching.

Long lead publications put their issues together three to six months in advance. That means these books are are now assembling feel-good holiday stories and rounding up product picks for their coveted gift guides.

Our clients are reaping the benefits of our contacts and savvy story placement. The innovative pet dish, Neater Feeder, is in the holiday gift line-up with All You Magazine, Golf Today Magazine and Real Simple.

Count Me In’s founder Nell Merlino is getting a full one-page spread in Woman’s Day Magazine for November as someone “Making a Difference.”

We have other fall/winter stories in the works with Better Homes & Gardens, Good Housekeeping, Cookbook Digest, Kidsday, Taste of Home Magazine and many more. We’ll have finalized details in the weeks ahead.

This is just the beginning as magazines will be working on these type of stories for the next few months. Then, other mediums like newspapers, TV, radio and online start turning their attention to the season. So, there’s still plenty of time to take advantage if you have a product or business that would benefit from coverage.

The Pitch team certainly won’t be starting our own shopping or holiday decorating anytime soon. But we are celebrating our favorite gift – holiday story placement in July.
Happy Holidays!
Now get back to summer fun.

Ann Noder