Expert Advice

So you’re an expert, now what?

You’ve had that “eureka” moment, you’ve researched, networked and with hard work and perseverance you’ve created a business! Now you’re an expert voice in your industry. You have information to share with your colleagues, other businesses, consumers, and the entire world! Here at Pitch PR, experts are a specialty of ours. We frequently represent experts in many capacities including authors, lifestyle experts, parenting experts, schools, business experts, inventors and many more. So how should you get the word out there that you are indeed an expert? How do we prepare our clients for press once an expert campaign launches? How should you, the expert, prepare as a media campaign begins?

Explore your local market – It’s a smart idea to tell your local market it has a resident expert! Once you have solidified yourself as an expert in your local media, it opens doors when the national launch takes place. Now you can be touted as Atlanta’s premiere expert, [insert name here]! Such recognition will make a difference when we are pitching and it will lend credibility to your name and business.

Use Social Media and Press Pages – With the hard work behind you, it’s time to toot your horn and show the world your work. Tweet, Facebook, create a press page on your website…yell from the mountain top! Tell everyone that you have something to say and to offer. It may feel awkward to do so at first but showcasing your efforts will help alert people that you are there. Send out a beacon in any way possible.

Prepare for National press – As your credibility and recognition rises, the national press may take notice and want to feature you as an expert. This is the big time. This is your chance to show the nation that you have something to offer. Before launching on any national level, you must have your messaging clear, concise and memorized. What makes you unique? What do you have to say that is of interest to the country? What exactly sets you apart from the other experts out there? It is time for your confidence to shine!

Clear your calendar – The media often works with only one deadline – Now! When press calls in response to media outreach, they will often ask for interviews via email or phone. They may even want you to fly to a studio for a live appearance. The key here is to be available and prepared at a moment’s notice. Be ready and prepare for that well deserved spotlight!

Kirstin Robison
Publicist