Gear Up for 2012

Resolve to make PR a priority in 2012?

The experts at Pitch are sharing our savvy secrets in how to go about getting your business in front of the media- and what must be done before you even begin pitching.

· Ready your website.

In every aspect of business today, a live website is essential. Make sure your website is active and updated regularly as you begin pitching media. As media receives your pitch, they will need a website to visit in order to visualize what you’re presenting to them. You want this first impression to be a good one, so spend the necessary time in creating an impressive website.

· Be ready to show your stuff.

You must have collateral for media. As you pitch and generate media interest, many will want to review your product in person so you’ll want to be sure you have enough samples on hand to send upon request. Also, editors will need photos that are high-resolution. This should include a variety of product images, headshot, screen image, etc.

· Use Social Media Wisely.

Facebook and Twitter are excellent tools to get the name of your company in front of as many eyes as possible. However, if your social media pages aren’t managed frequently, consumers could see your business as not current or relevant. So be active and up-to-date with your postings in an effort keep your readers/followers engaged.

· Target the Right Market.

Generating random media coverage that’s not beneficial to you is a waste of your time and money. Fine tune what’s going to be meaningful and take advantage of the best press. Before you get started, determine who your buyer is so you can go after the right audience. Also make sure you are targeting the right contacts at media outlets because they all have their specific editorial mandate.

· Perfect your Pitch.

Be clear in your messaging, but tailor the pitch to hit the sweet spot of your targeted media. Offer specific product details as they relate to their audience in an effort to hook initial interest. If warranted, a press release can be used for a major announcement such as a business or new product launch. Press releases are best used to supplement a personal pitch or offered upon request.

Best wishes for a happy and prosperous New Year!

Melanie Anderson
Publicist