New York Times Credit

Our team just landed a great full article in The New York Times about one of our clients, ShaveMate (www.ShaveMate.com.) The reporter profiled how the two brothers behind this innovative razor took on a tough, highly competitive industry – and grew into a multi million dollar business. The article has since spread like wildfire.

The mainstream press coverage is nothing new. We land this type of national exposure all the time. But this particular hit is special because the content of the story centered on ShaveMate’s marketing strategy and how their PR (us) played a major role.

Over the past year, we worked our pitch magic to get ShaveMate top-tier coverage including O, The Oprah Magazine, Today Show, USA Today, AOL.com, Glamour, MSNBC, Chicago Tribune, Washington Post, ThrillList.com and many many more. The buzz still continues as the product will be in People Magazine’s Style Watch in June and other national magazines this summer.

As The New York Time’s story outlines, all the media attention and ShaveMate product exposure caught the eye of retailers like Walgreens, Target.com, and others. Now, ShaveMate is poised to far surpass it’s $2 million revenue of 2009. The reporter notes, The PR path paid off and cost the ShaveMate inventors far less than they would have (and could have) spent on advertising.

Congratulations to our client on another major media hit and to Pitch PR for not only landing the press – but getting the credit in ink too!

Ann Noder