No Networking

I’m not a fan of networking. There, I said it. It’s just not my thing. There’s something uncomfortable about a group of people randomly interacting. Plus, I’ve never left a networking event with a fabulous new contact that changed my life and business forever. Maybe I’m just not doing it right.

I am, however, a fan of relationship building. Over the years I have established some amazing connections that have made a major impact. There is a difference between getting someone’s business card and forming a true alliance.

I have had the pleasure of working with Tamara Monosoff, CEO of Mom Inventors Inc. for a number of years. Last year, she and I teamed-up to offer unique PR services to her mom invented community. It’s been a phenomenal success with fantastic MomPreneurs getting their companies and products in the spotlight – from The Today Show to USA Today, BabyTalk Magazine, InStyle Magazine, Real Simple to The New York Times.

This year, Tamara highlighted me and Pitch PR in her brand new book (May, McGraw-Hill), Your Million Dollar Dream! What a treat. And now, Tamara’s book is being featured by top news organizations from Fox Business to U.S News & World Report, Better TV and Working Mother Magazine. Guess who’s handling the PR? Tamara and I both agree, our relationship has been win-win. I admire and respect her immensely. I know she feels the same of me.

There is something to be said about doing business with someone you’ve formed a solid relationship with over time. The same is true in media relations – there are reporters, producers and editors I’ve maintained close contact with. When they’re looking for story content or guests that don’t align with my clients, I still assist in the effort. I know the good karma comes back!

Ann Noder