The Key to Coverage

Think you have a great story idea for the press? Make sure your angle is timely. It’s a key element when it comes to media coverage and it’s often the one aspect companies overlook.

This week we used Earth Day as a great peg for a few of our eco-clients. The timeliness of the pitch landed ReUsies (www.ReUsies.com) three TV segments in Seattle and key online editorials. For Glass Atlas (www.glassatlas.com), we were able to secure TV coverage in the key market of Washington DC plus other national features.

Reporters, editors and producers want to know ‘why is this a story now – as opposed to 6 months ago or 6 months later?’ You have to be able to pin the story to what’s happening today. This could be latching on to a broader trend or news story, or tapping into the timeliness of the season.

Currently, we’re pitching great kid’s products for back-to-school stories with magazines. Those editors are already working on August/September issues.

And for one of our business experts, we have generated a ton of press interest (including national TV morning shows and top-tier newspapers), in a story angle of mom and daughter business teams – for Mother’s Day!

For the national non-profit, Reading is Fundamental, we’re centered on the issue of the ‘summer slide.’ How kids often fall back from school work and reading during the summer months. RIF has great tips and tools for parents on keeping young minds active during the break.

Making your company or product ‘timely’ is the key to making it newsworthy!

Ann Noder